Experimenting with Paid for Ads for Web Traffic

Why Did I Consider Paid for Ads? I wrote a post about focusing on some of my strengths in order to minimize risk in new areas, and part of that meant focusing on increasing brand awareness for DevLeader as a proving ground. The idea of driving more web traffic to my blog via ads came up because I was interested in experimenting with Instagram ads for my show car branding, but not knowing anything about paid for ads made taking that first step feel pretty risky. What should I expect for paying for ads? What will $1 get me? What will $10 get me? I have no idea where to start with this kind of thing, so I felt it was important to use my more solid brand, DevLeader, as the basis for this experiment. If I can watch what happens…

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Doubling Down: My Specific Strategy

I recently wrote about how and why I'm looking into doubling down on my strengths to improve a weakness, and I figured it would be a great follow-up to try and explain the specifics of my strategy. It's an interesting learning opportunity for me, so why not share it with those that are interested? The format of this post is really just to call out the specifics of some strategies I'm looking at exploring when building the brand for my vehicle to help with sponsorship opportunities. Reach Outside Core Audiences This one shouldn't be a shock to you if you're familiar with this blog already. It's primarily aimed at programming, leadership in a tech environment, and self-reflecting as a means to improve. One of my goals is to explore attracting other audiences that might have a bit of overlap with…

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Raspberry Pi + WordPress => A Beginners Guide to PiPress

In the past, I've dabbled a bit with hosting my own server on a spare outdated box that likely should have been thrown out. My least favourite thing to do is sit down and tinker with trying to get services and such configured so that they all work together... But once it's working, it's glorious. Enter the Raspberry Pi. Earlier this year I decided I wanted to get a Pi. Why? I wasn't too sure... But they're cheap and nothing bad could come of it :) Once I got the thing up and running I was reading about how people were using them. Hosting a Wordpress site was definitely one of the uses, so I figured I'd try my hand at that. There are other guides on The Internet about how to do this, but this is what got me up…

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