Experimenting with Paid for Ads for Web Traffic

Why Did I Consider Paid for Ads? I wrote a post about focusing on some of my strengths in order to minimize risk in new areas, and part of that meant focusing on increasing brand awareness for DevLeader as a proving ground. The idea of driving more web traffic to my blog via ads came up because I was interested in experimenting with Instagram ads for my show car branding, but not knowing anything about paid for ads made taking that first step feel pretty risky. What should I expect for paying for ads? What will $1 get me? What will $10 get me? I have no idea where to start with this kind of thing, so I felt it was important to use my more solid brand, DevLeader, as the basis for this experiment. If I can watch what happens…

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Doubling Down: My Specific Strategy

I recently wrote about how and why I'm looking into doubling down on my strengths to improve a weakness, and I figured it would be a great follow-up to try and explain the specifics of my strategy. It's an interesting learning opportunity for me, so why not share it with those that are interested? The format of this post is really just to call out the specifics of some strategies I'm looking at exploring when building the brand for my vehicle to help with sponsorship opportunities. Reach Outside Core Audiences This one shouldn't be a shock to you if you're familiar with this blog already. It's primarily aimed at programming, leadership in a tech environment, and self-reflecting as a means to improve. One of my goals is to explore attracting other audiences that might have a bit of overlap with…

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Double Down On Your Strengths!

Double Down: Why I'm Working This I haven't written in a while, and despite setting a goal for myself to start writing more, I'm not going to kick my own butt over not getting around to it. Actually, if anything my priorities and goals have been evolving over the past while and it's been a great growing opportunity. Previously, I wanted to start up writing again to work on my ability to self-reflect. In all honesty, other factors came into play and this started to happen more naturally without forcing myself into writing more. Now that my goals are changing again, I'm realizing that I need to come up with some creative solutions for addressing them. For total transparency, one of my hobby goals is creating a brand for my show car, Ignantt. It's a fun hobby of mine, and…

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Resolutions: Why Have Them and How to be Successful

What's Up With Resolutions? It's that time of year! You know, where everyone is thinking back on all of the things they wish they had actually accomplished this year and they're convincing themselves they'll get it done next year. It's time to set some New Year's resolutions! But what's up with that? Why does it take people a whole year to reflect on what's going right or wrong in their life and try to change their direction? Why does it take you a year to realize your diet and exercise regime is something you couldn't stick to and you're no better off than you were last year? Why were you still unmotivated in your career doing the same old thing? Why didn't you get your head in the game for school? Why did you continue to pursue toxic relationships? Continuous…

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Raspberry Pi + WordPress => A Beginners Guide to PiPress

In the past, I've dabbled a bit with hosting my own server on a spare outdated box that likely should have been thrown out. My least favourite thing to do is sit down and tinker with trying to get services and such configured so that they all work together... But once it's working, it's glorious. Enter the Raspberry Pi. Earlier this year I decided I wanted to get a Pi. Why? I wasn't too sure... But they're cheap and nothing bad could come of it :) Once I got the thing up and running I was reading about how people were using them. Hosting a Wordpress site was definitely one of the uses, so I figured I'd try my hand at that. There are other guides on The Internet about how to do this, but this is what got me up…

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