Tag: Social

Doubling Down: My Specific Strategy

Doubling Down: My Specific Strategy - https://www.publicdomainpictures.net/en/view-image.php?image=130306

Doubling Down: The Quick Background

I recently wrote about how and why I’m looking to double down on my strength to improve a weakness, and I figured it would be a great follow up to try and explain the specifics in my strategy. It’s an interesting learning opportunity for me, so why not share it with those that are interested?

The format of this post is really just to call out the specifics of some strategies I’m looking at exploring when building the brand for my vehicle to help with sponsorship opportunities.

Reach Outside Core Audiences

This one shouldn’t be a shock to you if you’re familiar with this blog already. It’s primarily aimed at programming, leadership in a tech environment, and self reflecting as a means to improve. One of my goals is to explore attracting other audiences that might have a bit of overlap with my core audience in order to build up awareness of my brand. In this particular case, I’m writing about branding in the online world and attempting to relate it to setting personal goals and establishing a plan to reach them. So while this topic is outside my core domain here, I think there’s some interesting overlap, and working on this will help me build up the knowledge for how to apply this to my vehicle brand.

I’d like to practice on this blog by writing about some things that are slightly outside of the norm for the content here and gauge how readers react. This learning will be used to expand the brand awareness of my vehicle when I apply it in that domain. Or that’s the theory, at least.

Linking to Related Content

If you’ve been paying attention, I’ve been trying to link you, my fearless reader, to other content I’ve created. It’s a simple tactic to provide you with more opportunities for the information you’d like to read more about and simultaneously keep you engaged with more of my own content.

The specific goal here is exploring how readers consume related information. When it comes to my vehicle brand, perhaps those that are interested in the wheel brand I use will also be interested in the air suspension setup I run. Perhaps the shop that does my work can gain more business because someone clicked a link or followed the breadcrumb trail to their site. Something about content synergy <insert eyeroll>.

Content Planning

Between the last post on doubling down and this current post, I had to do a little bit of work beforehand to plan content. This is something I need to practice more of, and I think I can do a good job of it when it comes to writing programming articles. So for example, I’m picking up more Unity3D work and would love to write more about Unity3D.

This will have great carry over for social media platforms when trying to plan content around events that my vehicle will be at. I can engage audiences better if I have a better plan for content, but this will take practice, time, and effort. The practice part is something I can work at on this blog with little risk because it comes a bit more naturally.

Ads: Hosting Them and Creating Them

This is a big one for me because it’s very new to me, in general. This blog runs ads, and without much experience, they’ve been able to generate a little bit of income (and I mean, very little). It’s something I can work at tuning to get better results, especially because I at least have a starting point to work with.

On the flip side, I’ve never created ads for my blog to drive traffic to this site. This is something I need to explore in order to help with the vehicle brand, and is a great example of doubling down on a strength. This devleader brand has better online presence (at least in terms of a website) than my vehicle’s brand. I think it would be a significantly easier experiment to work on creating ads for this site to drive traffic here and perhaps use my small ad revenue to seed this initial experiment. Minimize the risk!

Once I learn how to use ads better, I can perhaps apply this to the vehicle brand to drive more traffic to the content I create for that.

Calls to Action

For social media engagement, it’s really important to have calls to action. In the last post on doubling down, I added a call to action right at the end of the post. Did you see it?

Maybe not, and that’s okay because I’m practicing it. For Instagram and Facebook, it’s extremely helpful for generating impressions when you have your audience interacting with you. The more practice with creating good calls to action, the better I can do with my vehicle brand.

Next Steps

My next steps for my doubling down strategy are to start with creating some Unity3D articles. As I mentioned above, I’m looking to work more with Unity3D so it’s another great doubling down opportunity where it’s minimal investment for me (I’m already doing the research, I just need to write about my experiences) and a low-risk area to experiment in. I can practice some of the individual pieces of my strategy (as outlined above) in creating a series of Unity3D articles, and measure my success along the way.

If you’re a Unity3D programmer, what sorts of Unity3D articles would you be interested in? I plan to start some on Autofac and some cool patterns I’ve been using, but I’d love to hear what you’re interested in!


Double Down On Your Strengths!

Double Down on Your Strengths - https://www.publicdomainpictures.net/en/view-image.php?image=130306

Double Down: Why I’m Working This

I haven’t written in a while, and despite setting a goal for myself to start writing more, I’m not going to kick my own butt over not getting around to it. Actually, if anything my priorities and goals have been evolving over the past while and it’s been a great growing opportunity. Previously, I wanted to start up writing again to work on my ability to self-reflect. In all honesty, other factors came into play and this started to happen more naturally without forcing myself into writing more.

Now that my goals are changing again, I’m realizing that I need to come up with some creative solutions for addressing them. For total transparency, one of my hobby goals is creating a brand for my show car, Ignantt. It’s a fun hobby of mine, and in order to keep it going I’m looking into sponsorship opportunities to take things to the next level. Sponsors are interested in your social media reach, and rightfully so. They want to make sure they can reach a wider audience by working with you.

I’ve been active on social media for my vehicle’s brand, but I’m interested in accelerating this. One option I’m exploring is paid promotions, but like many people, I’m a little bit skeptical and I feel weird about spending money out of my pocket to do this. Social media marketing is certainly not a strength of mine, but I would love to work on that.

So that’s where my creative strategy comes in!

Focus on Weaknesses or Double Down?

I read a lot about focusing on your weaknesses to become better and more balanced, and that concept makes sense to me. It’s going to take trial and error in addition to consistent effort to become better at something. Time. Resources. It’s just the nature of the beast. I’ll give you a few examples:

I’m interested in strength training. When you’re looking to improve a lift, whether it’s your bench press, your squat, your deadlift, or any other lift, you need to actively train that movement. As a novice, you’ll quickly see strength improvements. However, as your body adapts these improvements slow down. If you’re trying to increase your one rep max and progress is stalling, it might be a great opportunity to train strength in other rep ranges that you’re lacking in. The side effect of this can be that your one rep max strength breaks through a plateau. Maybe you have a weak body part you need to build more strength in, and as a result, fixing this imbalance allows you to continue to progress in your strength. These are all examples of working on a weakness to become stronger in another area, and in this particular case it’s physical strength for a lift.

I’m also interested in bodybuilding. Similar examples apply here as with strength training because bodybuilding has a lot to do with symmetry and balance. Got big arms but tiny legs? You won’t do great on stage until you bring up your lagging legs because judges are looking for symmetry between your upper and lower half. Arnold Schwarzenegger was known for blasting his small calves until they were no longer a weakness. It’s about balance in bodybuilding, so turning your weaknesses into strengths is important.

Double Down to Reduce Risk

So why might I suggest that you double down on your strengths instead of just hammering away at your weaknesses? Well, in this case I’m looking to reduce risk in terms of time and money while taking a more slow and steady approach to working on my weakness. My blog for development and leadership has been more successful in terms of generating online traffic and ad revenue. It’s nothing crazy, but it’s been proven more successful than my other blogs or sites. For me to invest more time and money into this blog is actually minimal effort, minimal risk, and it’s also aligned with some of my other goals (which I’ll follow up about). In fact, instead of feeling like a forced scenario to write, I have some topics I’d like to write about because they’re recent learning experiences.

My thought process is that I can continue to use this blog to:

  •  Generate a small amount of revenue
  • Experiment with content creation in an area I’m stronger in and have more experience with
  • Use my learnings to carry into a different area/domain but with similar goals

Generalizing My Double Down Strategy

While I absolutely believe balance in many things if very important, I think there are opportunities where you can double down on your strengths to help improve in other areas.

This boils down to:

  • The area I’d like to improve in is something I’m lacking experience in and as a result, could be risky to heavily invest resources into
  • I have an area I’m strong in that has potential carry over to my weak area
  • My strong area can be used as a buffer to minimize risk (i.e. potentially use ad revenue from one to pay for ads for the other)
  • Focusing on my strength is aligned to something I enjoy, so it won’t feel forced to work on it

Double Down Summary

While this may not make sense to do all the time, I think the timing works really well for me. I’m going to write a follow up to discuss particular examples of how I plan to execute this and how they relate to building the brand for my vehicle.

Can you think of any areas that you can double down in to improve another area in your life?


Article Roundup: Burn Out

Article Roundup : Burn Out

Burn Out

I had a lot of really positive feedback from my friends and family after writing about my experiences of going through burn out. If you haven’t read the post, check it out here. I’ve done some article summaries on the topic of burn out before, but I feel like it’s probably a good topic to bring up again in light of my recent post.

For a bit of background, burn out is a process that can occur to an individual that’s dedicating too much time to a particular activity. It leads to an imbalance in terms of what his or her time is put towards and can result in a person feeling depressed without any energy. Wikipedia does a pretty good job of summarizing it in one quick sentence:

Burnout is a psychological term that refers to long-term exhaustion and diminished interest in work.

With that said. please enjoy a couple of articles that I’ve surveyed from the web.

Articles

  • Job burnout: How to spot it and take action: This article is from a clinic’s staff, so it has an interesting unbiased perspective. It talks about the lack of drive or interest that people might experience from burn out, which is interesting, because I personally never felt that I started to lack drive or interest in my work. Personally, it was more about losing interest/drive in other areas of my life. I also wanted to draw attention to one of the symptoms the article mentions: irritability with colleagues/clients. This one is pretty dangerous because you can actually cause some damage based on your inability to control emotions because of this. It’s worth noting that if you constantly find yourself irritated by colleagues and/or clients and have some of the other symptoms present, you might be on your way to burning out. If you’ve always been irritated by your colleagues/clients, maybe you’re just sour. 🙂 The list is pretty short, but the article does a good job of covering some of the common causes and symptoms, so it’s worth it for a quick read.
  • 10 Signs You’re Burning Out — And What To Do About It: This article by Lisa M. Gerry speaks to a story very similar to my own. Our burn out experiences were really not something like working overtime for a couple weeks straight… it took years to happen, and that’s why it’s dangerous. Lisa lists several symptoms that should be familiar now if you’ve checked out Wikipedia and the previous article(s).  Interpersonal problems come up again as a symptom and same with cynicism… They’re probably related. The interpersonal problems can come on multiple fronts too, whether it’s an individual removing his or herself from their friends and family, or finding that they’re getting in more arguments (or just plain not getting along) with their friends/family. Lisa goes on to list some ways to get back on track, including cultivating a rich non-work life (something I’m seriously lacking right now) and actually taking a break from work. Those are two really important things, but she lists a handful more.
  • I Came Undone: One Woman’s Horrifyingly Real Experience With Burnout: I really loved this article by Glynnis MacNicol because it felt like the same experience I was going through… Except I never got to the point where I quit my job. One thing I keep pointing out because I feel it’s a bit different is that most people that go through burn out seem to resent their job… But I still love what I’m doing, and maybe that’s the only reason things didn’t go too far for me. Glynnis talks about being overly connected (thanks to social media, smart phones, email, etc…) and how it’s a struggle to actually just go home and be away from work. Are you even able to do that in your career? I’ve always felt like I like being connected to work when I go home so I can help out when it’s necessary… but on days where I’m feeling burdened, I have to explicitly tell myself “Close Outlook. Only use your phone when you want to get a hold of someone. Close the work instant messenger.” It does the trick for me, but I suppose it’s unfortunate that “home time” doesn’t actually mean “time to not work”.
  • Burn out and chronic stress: This one is another sort of “fact sheet” on burn out and chronic stress. It re-iterates many of the same points regarding symptoms of being over-stressed and feeling burnt out, but I liked the latter portion of the listing. Specifically, the very last point on the page says to re-evaluate your priorities and goals. Many of the other posts suggest that taking time off and forcing yourself to slow down are necessary, but few of them actually say to re-evaluate your goals. I think that without re-evaluating, you’re setting yourself up for some difficult times… at least if you’re feeling like me. I know I’m starting to burn out. I know I should slow down… but if I don’t change my priorities around, taking that time off and disconnecting is going to feel like a mental burden to me. How could I remove myself from work if my goal was to get more work done? If I can re-evaluate my goals to say that spending more time with friends and family is important and that taking X amount of time off for myself is important, then it’s a lot easier to convince myself that I actually do need that time off.

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  • Nick Cosentino

    Nick Cosentino

    I work as a team lead of software engineering at Magnet Forensics (http://www.magnetforensics.com). I'm into powerlifting, bodybuilding, and blogging about leadership/development topics over at http://www.devleader.ca.

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