Why Sponsor Dev Leader Weekly?

Dev Leader Weekly has thousands of software engineers who read it weekly. While programming content is shared in C#, many of the readers are present for the general software engineering perspective that I offer as a Principal Software Engineering Manager at Microsoft.

Some stats:

  • Subscribers: ~6000
  • Growth: 800-1000+ subscribers per month
  • # of Issues: 57+
  • Open Rate: ~32%
  • Click Rate: ~6-9%
  • Demographic: Aspiring Software Engineers, Junior Software Engineers, Senior/Principal/Staff Software Engineers, Engineering Managers, Mobile Developers, Web Developers, Engineering Managers, Tech Content Creators
I cross-promote my newsletter across the following social channels:
  • YouTube (~7K subscribers)
  • LinkedIn (~17K followers, 7K newsletter readers)
  • Instagram (~5K followers)
  • Facebook (~500 followers)
  • Mastodon (~200 followers)
  • Pinterest
  • Threads (~1100+ followers)
  • TikTok (~1200+ followers)
  • Tumblr
  • Twitter (~4K followers)
  • Bluesky
  • Substack Notes (~5K followers)
  • Daily.Dev (~3.7k members)

I drive traffic to my site, which prominently shows newsletter subscription pathways, with ~10K sessions/month. I cross post content with newsletter subscription paths and drive traffic from additional sources including:

Shared Sponsorship

$ 100
  • 1 of 2 (max) sponsors per issue
  • Sponsorship will remain present indefinitely in newsletter archive
  • 1-3 sentences, no graphics
  • Up to 2 links pers sponsorship

Exclusive Sponsorship

$ 150
  • Exclusive sponsorship for the issue
  • Sponsorship will remain present indefinitely in newsletter archive
  • 1-3 sentences
  • Media for logo
  • Up to 2 links pers sponsorship
Best Value

Sponsored Content

$ 300
  • Everything from "Exclusive Sponsorship" package
  • Write a custom article* on dotnet, C#, or general software engineering **
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